Olive Press: the O+G Blog
Sales

This article is the third in our series on the Challenger sale. If you haven’t already, you can read the first two parts of this series here:  How can Challenger sales methodology help your marketing?  The Importance of Aligning Your Marketing and Sales Organizations: the Challenger Sale  When done right, sales and marketing should set […]

Sales

An ongoing debate rages around which sales methodology is the most effective. Within that debate, one of the trending topics has been the rise of the Challenger Sales methodology, based on Matthew Dixon and Brent Adamson’s popular 2011 book The Challenger Sale: Taking Control of the Customer Conversation. What exactly is Challenger– and why is […]