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Free Webinar: July 27

Beyond Big Data: Methods for answering human-scale questions in the digital world

We hear a lot about analytics, A-B testing, and data mining these days in discussions of problem-solving in user experience, marketing, and design. And those things can be very powerful in answering business-critical questions on a mass scale. But they are not the only ways to collect data – and in fact, for more human-scale questions, exploring things like motivations, preferences, and attitudes, there are much better ways to proceed. This webinar will discuss the uses and pragmatics of using social research methods – such as surveys, interviews, and experiments – to inform practice and strategy for professionals who want to know more about the context of a click than the simple fact that a click occurred.

Dr. Elisabeth Jones is a Consultant at Olive + Goose, LLC. She holds a PhD in Information Science from the University of Washington and a Master’s degree in Information Economics, Management, and Policy from the University of Michigan. She has taught about and conducted social research in tech-intensive settings for the better part of a decade.

Add to Outlook: Webinar Beyond Big Data Methods for answering human-scale questions in the

July 27th, 9AM-10AM Pacific

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Join online meeting

https://meet.lync.com/kotharime-oliveandgoose/elisabeth/SC5M7JMH

First online meeting?

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